3/29/2017 12:00:00 AM | less than a minute read

Chief Flesh Peddler

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Aaron Lapat

Managing Partner

Get in touch

Aaron Lapat

Managing Partner

There is certainly a "too many Chiefs" thing going on these days where every title needs a "Chief" in front of it. This is title inflation run amok! I, however, was inspired by this Boston Globe article and am now actively lobbying for a new title for myself. What "out there" titles have you all seen recently?

In the age of personal branding, when generic won’t fly, job titles are getting a makeover. Yes, the trend took off years ago in start-up and technology world, where company perks — from free food to foosball to unique job titles — lured (and still lure) talent. Now more traditional fields are trading in stodgy titles for those with a bit more flair. Hotels are hiring social media butlers, party planners are now directors of spark, even Subway has changed sub maker to “sandwich artist.”

www.bostonglobe.com/...