The poor decisions smart leaders make are sometimes intentional and sometimes accidental, but they always follow a clear pattern of hubris that ensures even the most successful enterprise can be run into the ground.
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Most businesses are run by highly intelligent people, and when businesses fail, it's usually due to these smart leaders' boneheaded mistakes. Even when a product--or lack of one--is at the center of the spectacle, flawed thinking by very smart people is often what made things fall apart.
https://www.inc.com/travis-bradberry/six-reasons-smart-people-fail.html
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